To continue to have a flourishing business, the auto dealers need to generate the maximum number of good quality automotive leads. However, a majority of dealerships fails to generate quality leads because of which they start depending on professional lead generators. Before hiring an external lead generating company, it is essential to do a bit of research on the reputation and credibility aspect. Always choose a company that assures production of good quality new sale opportunities to meet your monthly sales target.Allow me to share the key factors that would help you select a reliable auto lead website quite easily.1. Number of Prospects Generated Per Month – A reliable company will always guarantee a set number of prospects on a monthly basis. Best of companies will promise you the number of leads you are demanding from the same.2. The Prices and Charges – It is equally crucial to compare the prices as charged by each reliable automotive leads site owner to finally decide whom to choose from the lot. It is also relevant to have an idea how much you can afford to invest on a professional service provider.3. Rate of Conversion – Comprehensive research has shown a lead generator’s credibility primarily depends on the actual rate of conversion. In other words, what you need to focus on is how many leads are actually turning into customers. Auto lead sites that promise to charge you a nominal service fee but produces leads that have a poor conversion rate are the ones that should be better avoided.4. Volume of Leads – A good company needs to produce a greater number of leads so as to increase the chances of generating higher sales and profit. Usually not all leads generated actually turns into car buyers. Thus, in order to stay on the safe side, it is always suggested to generate as many sale opportunities as possible.Trustworthy lead generation companies have multiple sites on the top spots in major search engines – Google, Yahoo, Bing, etc. These sites are made search engine friendly in order to continue getting high ranking and for enjoying maximum visibility on a global scale. People who are interested to buy a car of their choice usually visit these auto lead sites to clarify certain doubts related to the car purchasing plan. These sites contain a soft-copy inquiry form which a prospect fills up entering his name, contact number, home address, email address, etc. and typing in the question(s) whose answer he is looking for. As soon as the form is submitted, the personal information of the prospect gets stored in a single database of the lead generator.The lead generator’s office can access the information, 24×7 to get in touch with the concerned person and clear his doubts within a few hours from the submission of the form. Further communication process is carried on to judge whether the person is a good quality lead or not. Highly effective leads are then sent to the dealer client to follow up with the same for ultimately generating sales.